How to Use AI for Marketing Copy That Sells: 7 Prompts for High-Converting Ads
Introduction: Your Ad Copy is Leaking Money
You've done all the hard work. You have a fantastic product, a compelling offer, and you've dialled in your ad targeting perfectly. You hit "launch," and... crickets. Your ads are getting seen, but they're not getting clicked. They're not making sales. Every impression is another drop of your hard-earned money leaking away. The most common culprit? Your ad copy.
Great ai for marketing copy isn't an art; it's a science based on proven psychological formulas. The good news is, you don't need to become a copywriting guru to use them. You just need to know how to ask your AI assistant to do it for you. Here are 7 copy-pasteable prompts, based on timeless sales formulas, that you can use to have AI write copy ai that actually converts.
1. The "Problem-Agitate-Solve" (PAS) Prompt
Best for: Grabbing immediate attention by focusing on a deep and painful problem your customer is experiencing.
The Prompt: Act as an expert direct-response copywriter using the PAS formula.
Problem: Clearly identify and state the main problem my target audience faces: [Describe the customer's problem].
Agitate: Describe the frustration, stress, or negative consequences of this problem. Pour salt on the wound.
Solve: Introduce my [Product/Service Name] as the quick, easy, and perfect solution.
2. The "Attention-Interest-Desire-Action" (AIDA)
Prompt Best for: A classic, all-purpose formula for structuring a complete and logical ad from top to bottom.
The Prompt:
Write a piece of ad copy using the AIDA framework for my [Product/Service Name].
Attention: Start with a bold, scroll-stopping statement or question.
Interest: Build interest by sharing a fascinating fact, a unique mechanism, or an intriguing detail.
Desire: Create desire by describing the ideal outcome and the feeling the customer will get.
Action: End with a clear, low-friction call to action.
3. The "Before-After-Bridge" (BAB) Prompt
Best for: Selling any product or service that represents a clear transformation for the customer.
The Prompt:
Write a piece of ad copy using the BAB framework.
Before: Describe the customer's current, frustrating world in detail.
After: Paint a vivid picture of what their world could look like after using my product.
Bridge: Position my [Product/Service Name] as the simple bridge to get them from 'Before' to 'After'.
4. The "Features-Advantages-Benefits" (FAB) Prompt
Best for: Turning a boring list of product specs into compelling, emotional reasons for a customer to buy.
The Prompt:
Act as a brand strategist. Take my product's features and translate them into advantages and benefits.
Feature 1: [List a technical feature, e.g., "Made with 100% soy wax"].
Feature 2: [E.g., "Hand-poured in small batches"].
Your Task: For each feature, explain the Advantage (what it does) and the emotional Benefit (how it makes the customer feel).
5. The "Objection-Busting" Prompt
Best for: High-ticket items or sceptical audiences where you need to build trust and overcome barriers to purchase.
The Prompt:
Act as a sceptical customer for my [Product/Service Name]. What are the top 2 objections they might have (e.g., "It's too expensive," "I don't have time")? Now, act as an expert salesperson and write a piece of copy that proactively addresses and persuasively refutes those objections.
6. The "Storytelling Hook" Prompt
Best for: Humanizing your brand and creating an instant emotional connection in a crowded social media feed.
The Prompt:
Write a short, personal story that can be used as the hook for an ad. The story should be about [a relatable struggle or mistake] that led me to discover the importance of [the solution your product provides]. Keep it under 100 words and make it feel authentic and vulnerable.
7. The "Urgency & Scarcity" Prompt
Best for: Limited-time offers, flash sales, or any campaign where you need to drive immediate action.
The Prompt:
I have an offer: [Describe your offer, e.g., "25% off all our courses"]. Rewrite this offer in 3 different ways, each one creating a strong sense of urgency or scarcity. Use tactics like time limits, quantity limits, or special bonuses for fast action.
The Master Key: Your Prompt is Your Secret Weapon
These seven formulas are the foundation of high-converting sales copy ai. But they become truly unstoppable when you combine them with your deep knowledge of your business, audience, and offer inside the prompt.
This is where Expert AI Prompts transforms the game. We've taken these proven, timeless formulas and engineered them into a simple, fill-in-the-blanks system. You don't have to remember what each letter in AIDA stands for; you just answer the simple questions in our prompt, and the AI does the rest.
Conclusion: Stop Guessing, Start Selling
You now have access to the same formulas that the world's best copywriters use to generate billions in sales. The difference is, you can now execute them in seconds with your AI assistant.
Stop guessing what to write in your ads. Start using a proven system.
Ready for the complete copywriting arsenal? Get Expert AI Prompts and turn your ads into conversion machines.
To see how this fits into your full advertising strategy, read our The Guide to AI in Advertising & Sales.
